Mark has been in advertising for 30 years, leading teams and departments at agencies ranging from Abbott Mead Vickers to R/GA. In that time, he has worked on and ran such clients as Guinness, Nike, The Economist, Snickers, Chivas, Doritos, Google and many, many more leading to an accumulation of over 220 national and international awards for creativity. In the charity sector he has produced notable work for The Samaritans, Kids Company, Clic Sargent, CRUK and Malaria Must Die. For Cancer Research UK he produced the work that was responsible for finally convincing the government to implement plain-packaging for cigarettes, whilst the innovative Voice Petition for Malaria Must Die was instrumental in securing $14Bn worth of aid from the UN in the fight against the world’s oldest and deadliest disease. He is currently freelance and also the ECD of pro bono charity collective Good Brains For Good Brands.
Mark Fairbanks, ECD of Good Brains For Good Brands on a vital campaign for Special Olympics Ireland that demonstrated the power of refusing to believe in ‘can’t’.
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