Maria is the Chief Insights & Analytics Officer for Havas Group, leading a team of over 200 people in 40+ countries. She manages consumer, brand and market studies, including proprietary Meaningful Brands and leads the Global Analytics practice, responsible for Decision Support Solutions that provide concrete performance measurement on client business objectives. Most recently, Maria has been named the Chief Executive Officer of Havas X, the new Innovation practice that brings together the talents of 18 Labs, Cognitive and Station F. Under Maria’s leadership, Havas X focuses on the exploration of Data Science, Artificial Intelligence and Future Ecosystems, allowing for a more effective use of innovation expertise internally as well as providing value-added services that drive more meaningful impact on clients’ businesses. Maria joined Havas in 2014 after 18 years of experience in North America, Latin America and Europe. She has held both operational and strategic marketing roles at various FMCG blue chips, most notably Colgate Palmolive Co & Mondelez.
Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.
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