Maria leads the Audience Intelligence department at iCrossing. Audience intelligence allows strategists to focus their clients' digital marketing through audience-first, action-orientated insights that inspire step-change and optimise performance. Her ability to lead such a transformational team is backed by her wealth of experience working with global brands on large-scale social engagement and omni-channel activation campaigns. Within her role, she is pivotal to the design and provision of our Audience Intelligence service offering at the agency.
Maria has risen through the ranks in her four years of working at iCrossing from Social Media Strategist back in 2018. Before joining the iX team, Maria was a Digital Senior Account Manager at Pegasus where she worked across a ten-client strong portfolio developing integrated, multi-channel social and digital campaigns for clients.
By Maria Bain
New opportunities and attitudes in a post pandemic world are ushering in more conscious decision making, writes Maria Bain
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