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Goodbye originality: why Shein’s fast AI fashion suggests the future of marketing is about faking it
By Majid Bahi
From virtual influencers to AI-generated imagery, technology is having a huge impact on the fashion industry.
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Majid is CEO of global social-first marketing agency Socially Powerful. With a passion for innovation and an entrepreneurial spirit, Majid embarked on a journey to establish the agency from scratch, building its diverse capabilities from strategy and planning to creative execution.
Under Majid's leadership, the agency has transformed into an industry's leading social-first full-service creative powerhouse. Driven by a deep-rooted belief in the positive potential of social and influencer marketing, Majid is passionate about utilising these tools for the greater good. Majid also actively engages in strategy advisory projects and spearheads social media strategy refresh initiatives.
By Majid Bahi
From virtual influencers to AI-generated imagery, technology is having a huge impact on the fashion industry.
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