Taking aim: Why brands should swot up on esports
Innovations in technology and changes in media consumption have brought us to a key moment in esports. Luke Jackson-Smart, Associate Director at Kazoo highlights the brand opportunities.
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Luke Jackson-Smart, Associate Director at Kazoo Communications, has been working in communications for more than 12 years. A specialist in consumer tech and gaming, he is currently responsible for driving communications planning and strategy on Riot Games, Nvidia and BT. Previous roles include European PR lead for Xbox, six-years at Edelman and a spell as Consumer PR Manager at Carphone Warehouse.
Innovations in technology and changes in media consumption have brought us to a key moment in esports. Luke Jackson-Smart, Associate Director at Kazoo highlights the brand opportunities.
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