Luke runs Momentum UK, the most awarded global experiential agency in the world, working for clients such as American Express, Microsoft and SAP. Named one of their Global Agency Innovators of the Year by Internationalist Magazine, Luke is also a Harvard Business School Alumni, sits on the 4A’s new business committee and has worked across numerous global networks and independents including IPG, Havas and Iris. He has also worked client side at Virgin focusing on brand experience and activation as Partnership Director of their Formula 1 team. He is a leading evangelist for experiential marketing in media like CNBC, The Economist, Forbes and most recently mentoring three brands on the power of Experiential marketing for The Telegraph Newspaper as well as featuring in Creativepool’s 2019 Top 100 Influencers list and Eventex’s The 100 Most Influential People in the Event Industry list.
By Luke D’Arcy
Luke D’Arcy, UK President at Momentum Worldwide highlights some of the key pillars of the experience economy, from participation to co-creation, and experience with purpose.
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