Trust has become an undervalued commodity by brands
By Lucy Taylor
The advertising industry is in a trust crisis but there’s time to turn things around
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Lucy is Chief Growth Officer for MullenLowe Group UK working across MullenLowe, MullenLowe Profero, MullenLowe salt and Mediahub leading the agency’s collective business growth strategy and effectively elevating the Group brand within the UK market.
Undeniably a people person, Lucy has relentless drive and optimism (and often far too much energy…). 15 years in the industry has honed her ambition, thoughtfulness and determination to drive results.
Within the first year of Lucy joining MullenLowe Group, new business revenue increased 39% YOY and since her start date the agency has won Bayer, Bupa, Formula-e and Nutella to name but a few. The agency has been named Effectiveness Network of the Year 2020, been listed in Campaign’s Best Places To Work 2021 and climbed two points in the Campaign School Report.
Lucy lives by the principle ‘deeds not words’. She is the agency’s Executive Sponsor for Adnet Zero and for MullenLowe Group’s LGTBQ+ network, PRIDE. She is an active member of Bloom and Extinction Rebellion. During her lockdown maternity leave she worked with the McCartney Foundation to create and launch a behavioural change campaign aimed at helping people to tackle climate change through the food they eat.
By Lucy Taylor
The advertising industry is in a trust crisis but there’s time to turn things around
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