Closing the care gap: Why advertising needs to embrace working carers
By Lucy Downing
15% of the UK workforce are working carers: Lucy Downing calls for greater flexibility and support
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Lucy Downing has 20 years experience in marketing and digital. She is now Client Services Director at fast growing full funnel performance agency Nest Commerce.
Nest Commerce powers marketing for online retailers such as ME+EM, Reiss, Hims, and Crew Clothing. She has been the client, but for the majority of her career she’s worked in Client Services working for brands including Tesco, The Body Shop, Phones4u, Mothercare, Early Learning Centre.
She has juggled a successful career with being a full time carer for her mother-in-law for 2 years. She is a passionate advocate for more flexibility in the industry and supporting working mothers and those with additional responsibilities. In a previous role at digital marketing agency Somo she developed their first Carers’ policy.
By Lucy Downing
15% of the UK workforce are working carers: Lucy Downing calls for greater flexibility and support
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