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The Art of Desire: How luxury brands use experiential to draw in new customers
By Lucy Bairner
Lessons from the luxury market on being memorable to create lasting connections.
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As a result of a highly successful growth period, global experiential agency Collaborate has recently promoted Lucy, formerly Head of Growth, to Client Experience Director. In this newly created role Lucy is now leading client relationships across Collaborate’s brand partners includIng Aston Martin, SKY, eBAY, Hyundai, JD Sports, Charlotte Tilbury and Louis Vuitton. She is a creative, results driven marketeer with extensive experience of building successful brands through strategic thinking, planning and cut-through ideas. In marketing leadership roles, Lucy has worked for Red Bull and Goodwood as well as founding start-up brand LUMO Clothing Ltd.
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The summer of sport: How can brands learn from a season of exceptional experiential marketing?
By Lucy Bairner
With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport
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