Lucy is driving growth at Collaborate – the independent experiential network – working with big brands including Aston Martin, SKY, eBay, Hyundai, Roger Dubuis and Louis Vuitton. She is a creative, results driven marketeer with extensive OF experience building successful brands through strategic thinking and planning and cut-through ideas. In marketing leadership roles, Lucy has worked for Red Bull and Goodwood as well as founding start-up brand LUMO Clothing Ltd.
By Lucy Bairner
With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport
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