Louise Leitsch is a passionate social psychologist and has dedicated herself to science, data and statistics. In her academic research, her primary focus has been on decision-making in economic situations and on cooperation in social situations. Today, she is a lecturer in Business Psychology at the Fresenius University of Applied Sciences and Head of Research Consulting at the Appinio market research platform. She supports companies from a wide range of industries in the development and implementation of their market research projects.
Louise Leitsch, Head of Research Consulting at Appinio highlights new research about the anxieties facing young people emerging from lockdown, and how brands can properly engage with them.
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