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In our influencers era: How Arts and Theatre PRs are embracing the digital age
By Lorn Elvin
Influencers are bringing new audiences and perspectives into theatre.
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Lorn Elvin joined Mobius in 2023 after freelancing in PR and Social Media management for grassroots artists. Lorn’s background is in theatre and arts festivals, previously working as Press and Media Manager at VAULT Festival and Press Officer for theSpaceUK. Their work at Mobius includes press campaigns for Underbelly Festival and Bloomsbury Festival. With a keen eye for online social platforms and the new digital media landscapes, Lorn leads Influencer PR campaigns working with content creators and community spokespeople to drive online engagement in exciting new theatre and musicals.
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