What brands need to know about female sports fans
By Lizi Hamer
Lizi Hamer explores the advertising opportunities female sport holds and how to reach fans authetically
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Lizi Hamer is Executive Creative Director at Octagon working across key clients such as Mastercard and Standard Chartered. Lizi has created award winning work, including a Cannes Lions in 2021 for Mastercard’s Player of the Match trophy and The Drum named her as one of the world's most creative women. Cannes Lions selected her in the top 15 female creative directors globally, she co-Authored Creative Super Powers, Co-founded SisuGirls, and continues to build the SheSays Singapore Community. Lizi earns attention through her StoryHunting techniques, a powerful network of collaborators, novel thinking and a belief that creativity can change the world.
By Lizi Hamer
Lizi Hamer explores the advertising opportunities female sport holds and how to reach fans authetically
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