Krystal Ude

Creative Leader Freelance

About

Krystal Ude is a North London-born creative thinker with a background in psychology and a deep passion for understanding human behaviour. With six years in the advertising industry, She loves being involved in turning cultural insights into powerful brand connections, an ability she refuses to let discrimination diminish.

She has always been a quiet observer, but that doesn’t mean she’s silent. She thrives on storytelling, sparking conversations that challenge the norm, and advocating for Black women within Advertising, an industry that too often overlook them. Ude explains: “I’m not just here to take up space.I’m here to create it for others. Through writing, speaking, and leading discussions, I’m committed to driving real change. My journey has been shaped by resilience, but my next chapter is about impact—one where equal opportunities aren’t a privilege, but a given.”


More from Krystal Ude

Voices

Will Black women ever succeed working in the advertising industry in the UK?

By Krystal Ude

Krystal Ude, Creative Leader, shares the honest truth of her experience as a Black woman in the advertising industry.

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