Katya is a passionate product marketing strategist and digital engagement expert with extensive experience working with global enterprises such as WarnerMedia and Discovery, as well as nimble startups. Currently, she is lending her expertise to Measure Protocol, a company that helps people in taking control of their data while providing brands with fully-compliant access to consumer behavioural insights.
Through Measure, brands gain powerful insights into their target audience's daily habits, emerging trends, and factors of influence, all within a fully-compliant environment. This data can then be used to enhance their decision-making processes, including competitor intelligence, product development, and strategic planning for marketing and advertising.
In addition to her professional achievements, Katya is passionately committed to empowering women in the tech industry. Through her mentorship role at WOMEN IN TECH, she shares her knowledge and guidance with aspiring female professionals, helping them navigate and excel in their careers.
Active participation in the development and implementation of AI, by as diverse a group as possible, is vital in ensuring this technology has a positive impact
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