OOH and the modern day flâneur
By Katy Hindley
OOH advertising is no longer just a marketing tool but a dynamic element of urban design that enriches the experience of the modern-day flâneur, writes Katy Hindley
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Katy is a highly skilled Innovation Director with over 15 years experience in managing multiple stakeholders at a senior level, delivering dynamic, programmatic, and innovative OOH solutions to help brands grow. She provides strategic support and idea generation for national & international clients, as well as supporting smaller businesses.
A dedicated follower of fashion, she has built a strong network across multiple disciplines, including being selected to judge this year's Ocean Art of Outdoor and The Drum OOH awards and is a frequent guest speaker at IAB seminars in educating delegates on the power of data and creativity and how to create for digital.
By Katy Hindley
OOH advertising is no longer just a marketing tool but a dynamic element of urban design that enriches the experience of the modern-day flâneur, writes Katy Hindley
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