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Creativity and the cost of living crisis
By Katrina Dodd
As inflation bites and bills soar, a handful of brands are leaning on their creative credentials to help people in need
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Katrina is Editor at Large at Contagious, a creative and strategic intelligence consultancy that helps ad agencies and brands deliver more creative and effective marketing. Their quarterly magazine has become a global benchmark for advertising excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year. A founding member of the Contagious Advisory team, Katrina has a long a history of writing about what happens when creativity and commerce collide, a house full of Vogue magazines, and a love/hate relationship with running.
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