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Gen Z and Gen Alpha want brands that understand their passions
Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.
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Kate O’Loughlin is CEO of SuperAwesome, the company that is making the internet safer for the next generation.
Kate joined SuperAwesome as COO of North America in 2020 and led the business operationally following their acquisition by Epic Games. Kate then led the management buy-back of SuperAwesome in 2024 and is now using her experience in marketing technology, in creator ecosystems, and in raising two children to advance a safe, scaled under-18 digital ecosystem.
Previously, Kate was SVP and General Manager at Tapad from seed stage through to acquisition by Telenor ($360M). Before Tapad, Kate was Product Director at MediaMath and a Lockheed Martin Senior Systems Engineer. She received a Bachelor of Science degree in Systems Engineering from the University of Virginia and a Masters of Science in eBusiness Technology from Carnegie Mellon University.
Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.
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