Why brands need to mean more to people
By Kate Gibson
A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.
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Kate has over 20 years’ experience working agency-side, with a passion for consumer brands and driving behaviour change in the retail and FMCG sectors and she leads a brilliantly talented team of publicists, creatives, social and influencer experts across the consumer brands division at Cirkle. Working at top agencies of all shapes and sizes over the years, Kate has developed and led integrated communications strategies and award-winning creative consumer PR campaigns for some of the UK’s best known brands including John Lewis Partnership, Dulux, Morrisons, Aldi, Mars Petcare, McDonald’s, Persil and Warburtons.
By Kate Gibson
A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.
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