Jovan joined FutureBrand in 2015 and leads consumer branding and innovation. During his career he has worked with Unilever, Britvic, Diageo, Penhaligon's, AB InBev, Next, P&G, SAB Miller and Mondelez. His experience in the luxury sector helped win numerous design awards including DBA Design Effectiveness, New York Festivals and a Marketing Week Award. Jovan is passionate about sound strategy, best-in-class creativity and above all, creating an emotional connection with the end consumer for commercial success.
By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
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