People First Gaming
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
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Jossy has over 11 years planning experience, 8 of which have been at HeyHuman. Since becoming planning director in 2014, Jossy has played a key role in evolving the agency proposition and building a planning team that lives and breathes behavioural economics and neuroscience as much as she does. She has worked across multiple channels in multiple categories including automotive, pharmaceutical, beauty & personal care, food & alcohol brands and has headed up planning on Diageo, Unilever, Sony Mobile, Wrigley, Mars, GSK and Slimfast in her time at HeyHuman.
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
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