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Playful marketing: standing out in a world of sameness
Brands must embrace more playful content strategies to stand out and hold attention.
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Jordan joined The Fifth to lead their innovation department, focussing on service diversification, future-proofing our clients and exploring newness in AI, digital and social-first technology. Prior to joining The Fifth, he worked at Kairos Media, a social content and influencer agency specialising in gaming where he was responsible for leading their tech stack and digital innovation
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