Jonno is a senior planner at integrated creative agency, Red Brick Road. In previous lives, he has worked as a lawyer as well as a journalist in Australia before moving to London to pursue a career in advertising. Jonno develops strategic brand building and behaviour changing campaigns to develop a Following for a number of brands including AG Barr, Jägermeister, The Beano and Suzuki.
Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.
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