Jon Crane

Client and Commercial Director FreshBritain

About

Jon heads the client and commercial teams at FreshBritain.

He has a passion for driving brands forward, ensuring their future success. He is fascinated by understanding the purpose of a brand within a customer’s life and how this can unlock a brand’s potential.

Jon has delivered global strategic projects for lifestyle, sports, entertainment and public sector brands including Burberry, Adidas and The Volvo Group. He has also worked alongside the organising committees for Beijing 2008, Vancouver 2010 and London 2012 to launch the Mario and Sonic Games franchise.

During his 15+ years in the industry and having worked with many inspirational industry leaders, he believes in developing talented teams that collaborate closely as the best way for agencies and brands to grow.

Jon lives in the country, and at the weekend you will find him either watching his kids from the sidelines or watching any kind of sport on Sky Sports! And, maybe on the golf course if he can find the time.


More from Jon Crane

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Why supporting promising SMEs is every agency’s duty

By Jon Crane

Jon Crane, client and commercial director, FreshBritain on why the industry needs to power SMEs, the growth engine of the UK economy

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