After studying Design and Business, John started his career in advertising at Ogilvy, working on global and local clients such as Unilever’s Dove and Impulse brands as well as American Express. From there he worked at both Publicis and M&C Saatchi on clients such as Allied Domecq Jameson, NatWest and RBS. In 2011 John came both back to design and the Ogilvy group, joining Coley Porter Bell as Planning Director. There he has worked across Coley Porter Bells range of FMCG, retail and Corporate clients including Pernod Ricard, Unilever, Premier Foods and Philips, as well as on joint projects with Ogilvy on American Express, Unilever and Barclays. He has helped to develop the agency’s planning and Visual Planning™ offering, as well as neuroscience tools and understanding with internal and external expert partners. John also sits on the Ogilvy UK Group Board.
By John Clark
John Clark, Planning Director at Coley Porter Bell highlights the shifting consumer shopping habits, encouraging brands to pay attention to stay relevant.
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