Joce joined RPM over 3 years ago. He supervises strategic outputs for Diageo across RPM’s innovation, business, creative and channel competencies. He stubbornly believes in infectious stories, relentless passion and critical thinking to push toward culturally relevant and commercially efficient outputs. Because strategy is a way of thinking, and a passion, rather than a job title, Joce also teaches strategy to MBA students and is a partner at Group Think, a grassroots community of 800+ strategists in London and Dublin who believe in the power of conversations.
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
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