The power of agency brand identity: Evolving to stay ahead of the game
Allison unveils a new brand identity
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About Jim Selman
As a partner and managing director, Jim oversees the business operations, growth and staff development at Allison U.K., which recently made the 2023 Sunday Times Best Places to Work list and named in PRovoke’s Top 5 Places to Work in EMEA for four years running. Jim was also included in the 2021 PRWeek Powerbook. In addition, he has a remit to work closely with the other partners to grow the global business. Jim also provides strategic counsel to a variety of clients in the region, including Reddit, IHG, Dexcom, Dow Jones, and Mars. Jim’s rich 24-year career has spanned consumer, corporate and entertainment sectors. Prior to joining Allison, he spent nine years working in various roles at London-based freuds. There, he oversaw the global corporate affairs brief for Mars Inc., with a focus on media relations strategy and activation, and the corporate communications efforts for U.K. supermarket ASDA. During his time in the consumer practice, Jim was the business director on Sky Broadcasting and worked on the Diageo, Mars and Visit London accounts. Prior to that, he ran the film team, working major U.S. and U.K. film distributors on festival, corporate, unit, theatrical and home-entertainment campaigns. He began his career at Rogers & Cowan in Los Angeles, where he worked across a combination of entertainment and consumer programmes.
About Dan Whitney
Dan has spent the past 24 years working with some of the world’s most high profile artists, brands and tech companies. The thing they all have in common is a desire to create stories which connect with their audience. Whether it’s music, advertising, digital strategy or influencer engagement, Dan has worked across the landscape; managing campaigns, strategies and individuals. Dan oversees integrated marketing for Allison across Europe and Asia, leading a team of digital strategists, data analysts, performance marketers, designers and producers to tell compelling brand stories. With Dan’s guidance and mentorship, the team consistently delivers creative communications programmes to solve business issues for clients in healthcare, travel, technology and many more, never shying away from challenging the status quo.
Allison unveils a new brand identity
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