Hot Pick
Axe hits the right notes for new fragrance with music video
Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend
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As Editorial Assistant of BITE Jeevan works with the team to ensure the daily marketing intelligence platform runs smoothly. Contributing to features and keeping her eye on the latest marketing trends Jeevan is an important part of the BITE team. In her split role Jeevan is also in charge of all things office related. An English Literature graduate, Jeevan is passionate about writing that challenges established norms. She spends her spare time reading (always armed with a book in her bag), writing a blog, attending galleries, or engaging in the world of fashion.
More from Jeevan Georgina Hammond
Thought Leadership
In a world of AI overwhelm is lo-fi social here to stay in fashion communications?
Authentic, at times messy communications is striking a chord with consumers tired of perfection
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Thought Leadership
‘There’s no creativity without taking a risk’
Top 5 trends from the 2024 Gerety Awards Global jury panel
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Hot Pick
Rimowa merges luxury with practicality in a stylish campaign
The new campaign created by Anomaly successfully fuses craft and culture
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Fuel Your Imagination
M&S embraces ‘Big Autumn Energy’
The campaign positions Autumn as a time for renewal, through the lens of a new wardrobe
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Fuel Your Imagination
H&M launches A/W 24 collection with a concert
Charli XCX performed to celebrate the new collection and mark the start of a ‘brat’ autumn
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Fuel Your Imagination
GAP dances into Fall 2024 with Troye Sivan
The ‘Get Loose’ campaign embraces denim and self expression
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Thought Leadership
Is sustainability taking second place to social media in London Fashion Week?
Fast fashion cycles and social media pressures sit at odds with sustainable practices
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Fuel Your Imagination
Bella Italia’s ‘Feel Bella’ serves up joy
The campaign cuts through a saturated market by focusing on the simple pleasures food can bring
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Hot Pick
Greenpeace calls on world leaders to join the race against pollution
The campaign by We Are Social leans on the summer of sport to urge consumers to race towards a strong Global Plastics Treaty
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Fuel Your Imagination
Guinness reaches football fans everywhere
‘Lovely Game for a Guinness’ announces the brand’s position as official beer of the Premier League
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Hot Pick
Malibu teams up with Tom Daley for safety campaign
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
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Fuel Your Imagination
Palmers lets the product do the talking with mural campaign
The campaign will see huge murals of Palmers Cocoa Butter taking to the streets of London and Manchester
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Hot Pick
Riyadh Air and Ashi create runway-worthy uniforms
Debuted at Paris’ Haute Couture Week, the new uniform reflect the golden age of aviation and reignite fashion’s long history with flying
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Fuel Your Imagination
Lick and Mac embrace the colour black
Limited edition paint, ‘Mac Black 40’, re-frames the colour by changing daunting into accessible and versatile
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