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Will sustainability become fashionable in 2024?
As London Fashion Week hits the catwalk, Jeevan Georgina Hammond asks if the age of greenwashing is over
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As Editorial Assistant of BITE Jeevan works with the team to ensure the daily marketing intelligence platform runs smoothly. Contributing to features and keeping her eye on the latest marketing trends Jeevan is an important part of the BITE team. In her split role Jeevan is also in charge of all things office related. An English Literature graduate, Jeevan is passionate about writing that challenges established norms. She spends her spare time reading (always armed with a book in her bag), writing a blog, attending galleries, or engaging in the world of fashion.
More from Jeevan Georgina Hammond
Hot Pick
Iris, Samsung and TfL reimagine the Tube Map
The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24
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Pandora goes beyond romantic love for Valentine’s Day
The campaign ‘Be Love’ encourages consumers to embrace love all year round
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Starling Bank shows the stories behind banking
‘The Bank Built for You’ campaign from Wonderhood Studios brings to life banking by focusing on the people behind the transactions
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Lucky Saint helps consumers complete Dry January with alcohol-free beer
‘Thou Shalt Go To The Pub’ encourages non-drinkers to enjoy socialising sober
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Snag and Dentsu Creative promote inclusivity with colourful tights
The clothing brand showcases accessible fashion with the campaign, ‘Why the Snag Not?’
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P&O Cruises invites audiences to ‘Holiday Like Never Before’
The campaign promotes extraordinary holiday experiences to be had on a cruise
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Tommy Hilfiger embraces CGI for Fall Winter 2023
IMA-HOME and Tommy Hilfiger embraced CGI for the relaunch of the New York Puffer Jacket in FW 23
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Purplebricks removes the ‘Bull’ from selling houses
Brothers & Sisters pull on humour to underline the estate agent’s no-nonsense offering
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A moment of ‘kalmfulness’
Bray Leino and Kalms offer audiences an opportunity to slow down and focus on health and wellbeing
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Fedrigoni’s latest calendar celebrates creatives whilst embracing generative design
The Fedrigoni 366 2024 demonstrates how the two can work together to produce innovative designs
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Aldi turns heads with fake Kate Moss
The stunt saw the supermarket capitalise on the city’s fashion moment
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Burger King hijacks Christmas classics
The campaign from BBH uses humour to put a Burger King stamp on the festive season
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Amazon brings to life the joy of gift giving
Amazon’s Christmas campaign embraces nostalgia and thoughtfulness for the festive season
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JD’s festive campaign focuses on the original bag for life
JD Sport highlights the cultural influence of its signature drawstring duffle bag in their Christmas campaign from Uncommon
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