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Setting goals for creativity in 2025
BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.
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As Editorial Assistant of BITE Jeevan works with the team to ensure the daily marketing intelligence platform runs smoothly. Contributing to features and keeping her eye on the latest marketing trends Jeevan is an important part of the BITE team. In her split role Jeevan is also in charge of all things office related. An English Literature graduate, Jeevan is passionate about writing that challenges established norms. She spends her spare time reading (always armed with a book in her bag), writing a blog, attending galleries, or engaging in the world of fashion.
More from Jeevan Georgina Hammond
Thought Leadership
Three Things on a Thursday: Embracing the potential of new
From finding creativity to Apple TV+’s Severance pop up, BITE rounds up its must-read articles from the past week.
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Fuel Your Imagination
The cast of Apple TV+’s ‘Severance’ set up office in Grand Central Station
Building hype for the season two premiere, the characters put on a pop-up performance in New York City.
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Hot Pick
Yorkshire Tea’s ‘brewdunnit’ proves the power of creative consistency
The advert is the latest installment of the ‘Where Everything’s Done Proper’ brand platform from Lucky Generals.
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Trend
Gerety Talks: Where intention meets attention
Members of the Gerety Awards Jury lifted the lid on how brands can better connect with consumers in an era of partial attention.
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Top 10 Marketing Moments of the year: Brat summer
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.
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Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Trend
Top 10 marketing moments of the year: Wicked halos the cinematic experience
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
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Thought Leadership
Three Things on a Thursday: Consistency, innovation, and hope
BITE’s weekly series rounds up the must-read articles of the week.
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Trend
Selfridges transforms stores into maximalist celebration of festive joy
The ‘More the Merrier!’ campaign brings consumers Christmas joy via in-store displays and experiences.
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Hot Pick
The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet
Epidemic Sound, Take More Photos and Mediahub, teamed up to present the immersive exhibition.
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Fuel Your Imagination
Charli XCX to take over Outernet with Revolut’s ‘Revolutionaries’
Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.
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Trend
Nigella Lawson launches Greggs’ first Christmas advert
Leaning into British culture, the festive spot aims to give Greggs a bigger slice of consumers’ Christmas spending.
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Trend
Christian Aid launches Christmas appeal with a song
‘Hold on to Hope’, by Jords featuring Insignia, raises money for communities affected by conflict.
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Fuel Your Imagination
Amnesty International shines a light on human rights in new campaign
The ‘Press Send for Solidarity’ campaign spotlights the plight of political prisoners.
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