Jamie got his first taste of retailing helping out in his parent's shop near Blackpool. After university he joined Lever Brothers Sales and Marketing and then went on to work on the Kwiksave and British Gas accounts at McCann. He formed Blue Banana, his own insight and innovation agency, in 1991 and worked with brands like Persil, Dove, Cif, Flora, Clearblue, Marks & Spencer and Kellogg's nationally and internationally. In 2010, Blue Banana became part of McCann Manchester and he now holds the role of Global Head of Retail Strategy for McCann Worldgroup.
By Jamie Peate
Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in