Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
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James has 17 years experience agency side working for leading global brands in Automotive, Tech, Lifestyle, Alcohol and FMCG, and his role as Client Director at UNIT9 involves driving client collaboration and helping brands make sense of emerging creative technology. Specialising in leveraging the power of shared experiences to build brands, launch new products and drive sales, James has repeatedly built teams that have delivered some of the most dynamic and strategic integrated campaigns out there. He also enjoys a spot of ultra-marathon running.
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
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