James develops the commercial and strategic vision for Rare, shaping the unique offer of design-led innovation and creativity for brands and ensuring design sits at the heart of our client’s brand building and innovation agenda. James has a passion for developing sustainable, long lasting client and agency relationships based on great work, partnership and a mutual respect.
By James Hirst
An ever-increasing number of brands and agencies are exploring how best to use tech to enhance how they can get their products and messages in front of consumers and also, how they evolve the products themselves.
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