James Hickman is Strategy Director at Walker and has worked in Johannesburg, London and now Bournemouth, specialising in consumer behaviour, the art of semiotics and good old-fashioned brand strategy. He’s worked on a wide range award-winning and effective campaigns for the likes of Cadbury, P&O Cruises, Mentos, Pukka Pies, Fruittella and Universal Pictures. Outside of work, you’ll usually find him on a bike, in the sea, or hanging out with his dog Arlo.
James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.
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