Is now the time to challenge purpose cynicism in marketing?
By James Edney
Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.
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James brings 13 years’ sustainability experience in both corporate and third sector environments. He is an expert in strategy development, materiality, and stakeholder engagement. James’ work focuses on bringing stakeholders together to co-create solutions that can be clearly articulated and effectively implemented. James has experience across a range of sectors and has worked with clients including Unilever, Ikea, OVO, Swarovski, and Ferrero.
By James Edney
Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.
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