James co-founded MMT Digital after he graduated in 1999 and has since grown it to be one of the UK's leading technical agencies, with over 160 people and offices in the Midlands, London and Leeds. In 2019 he took the company carbon negative, offsetting far more carbon than they produce. As the co-chair of the BIMA Sustainability Council he now runs a training course for other companies on how to model and reduce their carbon footprints using the tools and processes he developed and that are now available via the website that supports his initiative (netcarbonnegative.co.uk). In 2020 MMT Digital became part of MSQ and, using these techniques, James helped MSQ to became carbon negative across their entire global operations. He was named Chief Sustainability Officer of MSQ in April 2021.
James Cannings, Chief Sustainability Officer of MSQ highlights why becoming low carbon companies should be an imperative for every agency, group and supplier across the industry.
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