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The luxury effect on experiential marketing
By James Barnes
How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.
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With over 20 years of experience in experiential marketing, James has honed his skills at leading global advertising and experiential agencies before co-founding Backlash in 2017. Backlash was established as a response to the burnout often seen in agency life, creating a nurturing environment where creativity can thrive. Our mission at Backlash is to deliver "Big Agency Thinking, without the Price Tag," ensuring that the transformative power of experiential marketing is accessible to brands of all sizes, regardless of budget.
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Preparing for an experiential Christmas
By James Barnes
From planning early to personalisation, James Barnes shares his tips for prepping for Christmas
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