About

The thing that gets James out of the bed in the morning (other than his children) is the endless opportunity to work each day with great people in this industry. Beginning media life as a TV buyer over 20 years ago (not knowing what a TV buyer was), he spent his time getting to know audiences, programming and finding new ways of connecting messages with people. After working with The National Lottery, Nintendo and J&J James moved into media planning where he developed his skills in strategy, pitching and team leadership working with both The Meerkats and The UK Government. He still finds it handy that he can explain how TV works to his clients and anyone else who will listen.

James has devoted an increasing amount of time in recent years to team leadership, mentoring and coaching, including across both NABS and Bloom. At NABS, he has been a FastForward mentor for seven years, leading teams of professionals including Liberty, CALM, Step-change and Scope. With BLOOM, he has worked as a co-mentor to broaden his understanding of challenges across the gender spectrum in the marketing community as well as appearing as a panellist at Bloomfest.

He has also been busy through the pandemic helping to reduce our industry’s contribution to the global carbon load through the development of new sustainability tools and practices, about which he feels cautiously optimistic.