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Don’t podcast without purpose
By Jack Howson
Why branded podcasts more often than not miss the mark
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Jack Howson is a multi-award-winning audio-maker and executive producer of broadcast radio and podcasts. He is Head of Audio for Katie Derham and Jane Gerber’s Peanut & Crumb, overseeing a slate of original and branded content.
He has developed and launched acclaimed podcasts for Spotify and several major art institutions, and produced flagship music, poetry, drama, and documentary strands across BBC Radio. He was the winner of Best Music Producer at the Audio Production Awards 2021.
By Jack Howson
Why branded podcasts more often than not miss the mark
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