The biggest (digital) divorce of the decade
By Jack Bradley
UMG and TikTok battle as audiences continually change the ways they interact with music
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Jack started in the fashion departments of magazines Attitude, LOVE and Gay Times. He then went to work in the PR team for Liberty and from there, working with brands and agencies across multiple categories with clients such as Armani Beauty, Clarks and Church & Dwight. He has had a stint as an influencer agent and has worked at several influencer marketing agencies. He has been at Recipe for almost a year and looks after the social accounts of Audible, Deli Kitchen and Channel 5.
By Jack Bradley
UMG and TikTok battle as audiences continually change the ways they interact with music
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