Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.
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By Izzy Ashton
When you think of Paris, what springs to mind? Perhaps it’s romance, the Eiffel Tower, croissants or cheese.
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By Izzy Ashton
Life admin. It can be incredibly satisfying, or it can make you feel guilt-racked as you continue to procrastinate.
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By Izzy Ashton
When it comes to politicians, how do you know who to believe anymore? With votes being barred and investigations being launched, individuals in charge around the world seem to be impossible to work out.
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By Izzy Ashton
When you were younger, did you ever dream of being able to live underwater? Those magical murky depths hold a world just beyond our reach, one we long to understand but are also quite content to remain mysterious.
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By Izzy Ashton
"We wanted to create a place that was for everyone, no matter if they hadn’t worked out since PE or were a top athlete. Most importantly we wanted to build a community."
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By Izzy Ashton
When London Mayor Sadiq Khan shares the stage with Richard E. Grant (fresh off the back of an Oscar nomination), Paul Polman the former CEO of Unilever and countless highly acclaimed marketers, you know you’re in for a few interesting discussions.
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By Izzy Ashton
The launch of the first BITE Trends Report.
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By Izzy Ashton
2019 marks a big, and important, year for women's football. Having always played second fiddle to the men's game it feels as though finally spectators, clubs and, crucially, brands are finally sitting up and taking notice.
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By Izzy Ashton
The truth is spoken most clearly when it comes from a trusted confidant, a friend or someone who’s been there before; someone who knows exactly what it is to be standing in your shoes.
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By Izzy Ashton
Caroline Casey, founder of the Valuable 500, revealed that whilst 90% of companies claim they are passionate about diversity and inclusion, only 4% of them employed someone with a disability.
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By Izzy Ashton
There are many laws that exist to us as bureaucracy, dealing with issues that many of us won’t face. But, look a little closer, and after a little interrogation you might just find that many of them feel outdated or just plain wrong.
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By Izzy Ashton
Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.
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By Izzy Ashton
The times they are a-changin’. Savvy, stylish consumers now want more than fast fashion, and they’re looking to brands to suggest a more culturally relevant alternative.
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By Izzy Ashton
National sport has long been a male-dominated domain but this year marks a significant moment for women’s football as the FIFA Women’s World Cup arrives in France in June.
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