Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
A new campaign from Neverland is a welcome reminder of the power of humour to directly communicate a brand’s message and deliver a much-needed moment of warmth.
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By Izzy Ashton
A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.
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By Izzy Ashton
The campaign is a welcome reminder that embracing healthier and environmentally friendly choices doesn’t have to be an all or nothing pursuit.
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By Izzy Ashton
The collaboration captures the mood of a world in hibernation and delivers a promise of sunnier times ahead.
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By Izzy Ashton
IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.
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By Izzy Ashton
SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens.
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By Izzy Ashton
Never before have phones played such a key role in people’s lives but also, perhaps, never before have they been exposed to so much.
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By Izzy Ashton
Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.
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By Izzy Ashton
The campaign is designed to encourage people to buy gifts that give back to NHS Charities after a momentous year has seen the public give over £140 million to those charities.
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By Izzy Ashton
Despite the challenges of this year, Caffe Nero reminds us that life is a little sweeter when you can draw a little joy from the smaller things in life.
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By Izzy Ashton
As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.
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By Izzy Ashton
Even though we may be physically distant from one another, we can still recapture the Christmas quirks we know and, begrudgingly, love.
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By Izzy Ashton
While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.
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By Izzy Ashton
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
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By Izzy Ashton
Ad Net Zero channels the power of decisive, collective action to bring about long lasting and substantial change.
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