Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
I don’t like to sacrifice time spent procrastinating. It is in those moments that, occasionally I’ll grant you, you can be visited by an incredible idea.
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By Izzy Ashton
When new technical solutions are released it often makes us marvel at the ones that came before, as they begin to look outdated almost as quickly as they originally seemed innovative.
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By Izzy Ashton
Are you bored of your regular coffee order and desperate for change? Does the signature roast just not cut it anymore?
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By Izzy Ashton
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
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By Izzy Ashton
With this launch, Quorn introduces a practical, and tasty, alternative to a British classic that may just convert even the most loyal chippie.
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By Izzy Ashton
Every single time I watch a film or a TV show, I imagine myself living in that world. What would it smell/sound/feel like? Would I blend in or would I stand out like a sore thumb?
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By Izzy Ashton
"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."
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By Izzy Ashton
In the second instalment of the ‘We Are the NHS’ campaign, MullenLowe focused on the people who work in IT and Support, the ‘hidden army’ whose unwavering support isn’t always recognised.
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By Izzy Ashton
At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.
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By Izzy Ashton
Digital Story draws our attention to the technology we often take for granted, that which makes our lives easier without us even realising.
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By Izzy Ashton
The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.
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By Izzy Ashton
AKA worked with Lumiere to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.
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By Izzy Ashton
"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."
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By Izzy Ashton
Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.
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By Izzy Ashton
"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."
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