Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Created as an add-on to the not so family favourite Cards Against Humanity, each card highlights a different appalling behaviour enacted by a brand and then provides a way for people to assuage their guilt.
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By Izzy Ashton
Nikky Lyle explains how, when freelancers started turning to her for advice, she decided to create a series of guides to help inspire and empower creatives across the industry.
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By Izzy Ashton
Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.
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By Izzy Ashton
While we all long for escapism and adventure, MINI’s idents are a timely reminder that we can find it closer to home than we think, if we only use a little imagination.
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By Izzy Ashton
As a platform, Leo is open, free and available to anyone who should need it, an example of a practical, community-led initiative to inspire and empower the next generation of creatives.
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By Izzy Ashton
The restrictions of lockdown have underlined just how much connectivity is a lifeline for parents and children alike.
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By Izzy Ashton
With lack of consumer trust a key issue for banking brands, this campaign sets out to change brand perception by demonstrating just how much it can do for each individual consumer.
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By Izzy Ashton
The coronavirus crisis has heightened the lack of public trust in advertising, making it vital that the industry remains focused on driving the trust agenda.
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By Izzy Ashton
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA is launching All In, a campaign to help build back a better, inclusive industry for all.
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By Izzy Ashton
This playful campaign sees a popular brand playing in a space in which it knows its consumers are, offering them a visual and message that they’re already both familiar and comfortable with.
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By Izzy Ashton
Bukola Garry, Head of Diversity, Equality & Inclusion at adam&eveDDB on working as a community, putting people first and the power of courageous conversations.
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By Izzy Ashton
As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.
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By Izzy Ashton
As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.
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By Izzy Ashton
Timothy Armoo, Co-Founder and CEO of Fanbytes on the importance of playing as a team, finding time for yourself and the restorative power of a long walk.
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By Izzy Ashton
WaterAid have created a new series, Learn with Frat, that sees an Ethiopian community sharing their virtual one-minute lessons.
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