Will International Women’s Day 2023 be a turning point for performative feminism?
Performative feminism won’t wash with weary audiences
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Isobel Buckingham is Head of Editorial Content at marketing communications agency The 10 Group. A trained journalist with expertise in producing compelling and strategic editorial content, Isobel crafts stories for a range of organisations – from global professional services firms to household consumer brands. Before joining The 10 Group, Isobel worked at Vodafone Group and in PwC’s Content and Thought Leadership team, where she led the editorial development of the annual Women in Work report, a study outlining female economic empowerment across the OECD. She is passionate about the potential for storytelling to drive greater equality in society, and often writes about issues impacting women in the workplace.
Performative feminism won’t wash with weary audiences
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