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Why brands should embrace their inner divas
Society’s perception of the diva has evolved over time, what relevance does the term hold in the realm of advertising?
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Isabelle is a Planning Lead at Wavemaker UK. Experienced in driving growth for commercial brands and behaviour change for UK government clients, she currently leads strategic integrated planning primarily across Rightmove and the Merlin Entertainments portfolio.
Society’s perception of the diva has evolved over time, what relevance does the term hold in the realm of advertising?
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