Ian has spearheaded the development of Artificial Intelligence (AI) in advertising since its infancy pre the Millennium. He has developed his career over 25 years to include analytics, AI, marketing, media, technology and consulting. He has also ensured he has the academic knowledge to supplement years of practical experience. Having worked across all industries and in all regions of the world he is an accomplished leader and a proven builder of businesses.
His first adtech endeavour, Monday International Consultancy, offered marketers advanced SaaS analytics and was acquired by WPP Group in 2000. Ian was later responsible for data science delivery at Publicis, single-handedly establishing its global AI practice.
Ian’s current work developing Adludio’s proprietary algorithms and the optimisation of its world-leading analytics has helped pave the way to a SaaS offering in addition to the traditional Managed Service proposition.
Leveraging AI to enhance and optimise processes will see the advertising industry enter a new era of innovation and effectiveness, says Adludio’s Ian Liddicoat
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When used well AI can optimize performance and creativity
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