Don’t be Accidentally Ignorant
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
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Helen Bellringer is the Associate Creative Director at Imagination and is responsible for all things digital. From interactive installations in the real world, to digital activations in virtual realms, the metaverse and beyond, she works with clients to shape full-funnel digital customer experiences that drive sales and capture data.
Taking a holistic approach to digital, Helen works closely with clients to help them elevate their brand narrative through innovation. From concept through to delivery, she crafts stories using emerging technologies, leading cross-functional teams of designers, developers, and creatives.
Helen’s career has traversed traditional agencies, music, and technology start-ups, and has given her the opportunity to deliver groundbreaking work for global music artists and brands. She has created pioneering immersive music content for Lewis Capaldi and Liam Payne, and award-winning interactive projects for Wimbledon Tennis, ASICS, Lego & Lamborghini.
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
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