How to reinvent company culture to attract Gen Z
Connecting with young employees isn’t about grand gestures, it’s about authenticity writes BBH’s Gwendolyn Lee
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BBH Singapore is a global creative studio at heart, bringing a diversity of perspectives to work with brands that dare to have a point of view in an increasingly polarising world. We see the world for what it is and use the power of difference to make a difference – we make culture for the ad-skipping generation, we don’t chase fads, we reverse how brands could be built. Gwen is a copywriter who counts herself lucky to be one of the many black sheep of BBH Singapore.
Connecting with young employees isn’t about grand gestures, it’s about authenticity writes BBH’s Gwendolyn Lee
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