From selling beef cubes to building communities
By Grant Hunter
Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation
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Grant is the Global ECD of iris based in London. During his time at iris he has led award-winning work for Samsung, adidas, COP26 and the London 2012 Olympic and Paralympic games. He is the co-author of Newsjacking published by Thames and Hudson. He also sits on the Straight8 advisory board, he’s a long-time collaborator of the industry collective The Purpose Disruptors and is currently exploring the art of being a beekeeper.
By Grant Hunter
Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation
Read moreBy Grant Hunter
Nike neglected an opportunity to demonstrate its commitment to real talent
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