What brands should know about data collaboration
By collaborating with publishers, broadcasters and others with first-party data, advertisers can break through the issues that have historically held them back.
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Graham has over 20 years' experience working in high growth technology businesses, successfully delivering innovative products and services to leading global brands. With a strong technical background, Graham held engineering and CTO roles prior to driving commercial operations at Proxama a mobile marketing and payment wallet company and today heads up LiveRamp's UK Commercial team working with leading brands and retailers.
By collaborating with publishers, broadcasters and others with first-party data, advertisers can break through the issues that have historically held them back.
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