About

Gina leads Allison+Partners’ Integrated Marketing team in Europe, with 10+ years’ experience delivering outstanding integrated campaigns across a variety of sectors including consumer tech, B2B tech, retail, toys and games, finance and healthcare.

Gina specialises in brand strategy and storytelling, content strategy + content marketing, integrated go-to-market planning and social media + influencer marketing. Career highlights include numerous awards such as Masters of Marketing, Holmes Report and Digital Impact among others. Alongside her day-to-day role helping clients create showstopping stories and compelling content, she also sits on A+P’s Diversity, Equity and Inclusion committee, leading on UK partnerships with universities, colleges and NGOs.